Client care and custom tools for real estate agents, run by a Realtor and client experience expert. I take care of your system so you can focus on your superpower: sales.
What separates truly successful agents from everyone else? It isn't talent. It's a system.
Plenty of great agents never get past a certain size. The difference is a system that runs whether or not you had time for it today.
House Work is that system: a suite of virtual tools that handles every client touchpoint from the first hello to closing day, in your voice, on time, with my eyes on all of it. And it's proactive: your clients get the answer before they ask the question, often before they know they have one.
Chasing the inspector. Lining up the stager and the photographer. Answering "any news?" at 9pm. That's the work that eats your week. I take it off your plate, and you get your power and your freedom back.
Better leverage, more humanity. That's the goal.
I'm a Realtor and a client experience expert. I built this program on real listings, ran it on hundreds of transactions, and coached it to other teams.
I'm not a developer with a product. I'm an agent who got tired of watching good people drop balls they didn't have time to catch, and built something that catches them.
I walk the walk. Now I want to run it for you.
I handle the info. You handle the insight. The dates, the stats, the updates, the reminders: mine. Pricing, strategy, advice, the tough calls: yours. That's your superpower, and it stays yours.
Welcome email, property questionnaire, deal folder, and a lifecycle board for every listing or purchase. Your clients hear from a real person on day one.
I run your pre-listing plan, whatever it includes: stager, photographer, cleaner, inspector. Booked, confirmed, chased. I draft your write-up, put the listing details together up front so buyers and their agents aren't calling to ask, prep the MLS data sheet, and send the "we're live" email with everything attached. Coming soon, just listed, and sold posts, ready for your feed.
A weekly property update so your sellers keep a finger on the pulse and see the work you're doing. Tough conversations get easier when nothing comes as a surprise.
An offer summary for you, the accepted-offer email for them, a condition tracker with reminders, and steady check-ins that keep everything on track.
Touchpoints scheduled backwards from closing: revisits, utilities, moving date, keys, week-before, closing day. Then I close the file: your database updated with their new address and past-client status, and a clean hand-off to your long-term plan.
I'll remind you when to drop off the moving kit, when a pop-by lands best, when a call from you would mean the most. You show up; I make sure you never miss the moment.
Buyers too. Same system, from consult to keys.
Every deal runs on its own lifecycle board. On the seller side that's 27 stages and roughly 190 steps, each with a date and an owner. Here's the short version.
You've got a signed client. Welcome email, questionnaire, deal folder, board built, group chat open. They hear from a real person on day one.
Your pre-listing plan, run to the letter: stager, photographer, cleaner, inspector, whatever you use. Booked, confirmed, chased. Inspection report read and items flagged for your review.
Write-up drafted. Listing details packaged up front, in your brand, so nobody has to call and ask. MLS data sheet and attachments ready for input.
Listing paperwork out for signature, show-ready tips, the "we're live" email, showing instructions, coming soon and just listed posts.
The weekly property update, so your sellers see the work and nothing comes as a surprise. Open house coordination. Price change communication.
Offer summary for you, presentation logistics, then the accepted-offer email and deposit instructions for them. Everyone knows what happens next.
A tracker with due-date reminders two days out and the morning of, for you and for your clients. "The waiting is hard" check-ins along the way.
Revisits, utilities, moving date, keys, the week before, closing day, all scheduled backwards from closing. Lawyer and FINTRAC package prepped.
Happy closing day. Sold post. Then I close the file: your database updated with their new address and past-client status, and a clean hand-off to your long-term plan.
Buyers run the same way: consult, search, offer, conditions, firm to close, keys, file closed.
Your CRM, your email, your e-signature, your MLS.
Nothing goes to a client without me reading it first. Your voice, your call when it matters, my follow-through.
Every message is written in your voice, with an expert human touch on every one before it goes out.
Your clients hear from us before they think to ask. Fewer surprises, fewer "any update?" texts, and a lot more calm on both ends of the deal.
Prep done, details packaged up front, nothing launches half-ready. A well-presented listing gets a better outcome.
They're in the loop from day one, so nothing comes as a surprise. Clients who feel looked after trust you more.
Stronger relationships mean more referrals and better reviews. That's how you win the next listing.
I've run this program on hundreds of transactions and coached it to other teams. It works on a quiet week and it works in a multiple-offer frenzy.
The agents I've worked with got their evenings back. Their clients noticed.
This is the other side of House Work. One-off projects for agents who want a piece of their business to run itself. No program, no retainer. Just the thing that's been eating your week, fixed.
I built these tools for my own team first and tested every one personally. They transformed our business and took away so much busy work. They're AI-powered, and that's the point: the tool does the repetitive part, you keep the judgment.
Every offer on a listing in one view, side by side, so you're comparing instead of scrolling through PDFs.
Walk the house with your phone, tap through the rooms, and the details land in your inbox ready to build the listing.
Pick the photos, draft the write-up, build the brochure. One pass instead of three apps and an afternoon.
Showing stats and activity pulled together every week, in your brand, with a spot for your read on them. Your sellers actually open it.
Closings in, expenses out, updated as deals move, without you touching a spreadsheet.
Every date between firm and keys laid out for your clients: revisits, utilities, movers, lawyer, closing day. One page they'll stick on the fridge.
Mark a listing as coming soon, live, or sold, and the tool drafts the post in your brand and sends it to you to approve. No blank caption box, no "I'll do it tonight."
Drop in the signed agreement and the tool reads the condition and closing dates, then schedules the reminders for you and your clients. Nothing to type into a calendar.
These are ideas, not a menu. The best projects start with "I wish I didn't have to..." Bring me your pain points and we'll see what's possible.
You walk me through how it works today and where the time goes.
What it does, what it doesn't, and what it costs, before anything gets built.
Built in your own accounts, tested with you, handed over with a walkthrough. It's yours.
I'm an agent who built these tools for her own business, ran them on real deals, and knows which ones are worth building.
Both. It's a suite of virtual tools that does the heavy lifting: the scheduling, the tracking, the reminders, the first drafts. I oversee all of it and read every client message before it goes out. You get the consistency of a system and the judgment of someone who's done this on hundreds of transactions.
Yes. Your clients hear from a real person, introduced as client care for your team, under your brand. You're still the agent. I'm the follow-through.
No problem. I'll help you get your database set up, and we run my system, tweaked to match your brand and the way you talk to people. You don't have to build anything.
Then look at Projects. One-off builds and single tools are on the table: an offer dashboard, a listing launch flow, a weekly update your sellers actually read, a lifecycle board you run yourself. Bring me your pain points and we'll scope it together.
Client care is ongoing: I run your deals, week in and week out, under your brand. A project is a build: I make you a tool, hand it over, and you run it. Some agents want one, some want both. Either way it starts with the same call.
It depends on the size of your business and the number of transactions you do. What I can tell you now: it's certainly less than a full-time assistant on your payroll. We'll put real numbers on it in the discovery call.
The welcome email on day one. The "we're live" email with the listing details attached. A weekly property update with the showing stats and your read on them. The accepted-offer email that explains what happens next. Condition due-date reminders. The closing countdown: revisits, utilities, movers, keys. Happy closing day. Ask on the call and I'll walk you through a real sequence.
That's the whole point. You tell me the vibe of your brand and how you talk to people, and I write to that. I read every message before it goes out. If it doesn't sound like you on your best day, it doesn't go.
No. House Work is virtual. Showings, signs, lockboxes, and drop-offs stay with you or your vendor. I coordinate them so they happen on time, and I chase whoever needs chasing.
Yes. Same system, from consult to keys: weekly check-ins, the inspection countdown, condition tracking, the closing sequence, and the hand-off to your database.
Access to your tools, a feel for your brand and how you like to talk to people, and a green light on each deal. After that I run it, keep my eyes on everything, and you add your insight where it matters.
Book a discovery call. Thirty minutes, no pitch deck. If it fits, we plan the setup together. Getting integrated into your tools and your brand takes a little time up front, and it's worth doing properly.
You tell me how your business runs and where things fall through the cracks. I'll tell you honestly whether House Work fits, what it would look like on your next listing, or which project would make the biggest dent.